15 Year Partnership with Seddon Homes
Project Kitchens is the UK’s most highly accredited contract supplier of SieMatic to the developer market and as such we work with some wonderful clients and projects right across the UK. One of our longest standing clients -and a developer that is very close to our hearts – is Seddon Homes.
Our MD Belinda Sewell has been working with Seddon Homes for over 15 years and although much has changed in the world of kitchens and residential property over that time, Seddon’s belief in the value of a premium branded kitchen and the Project Kitchens’ service remains unchanged.
We caught up with Seddon’s Sales and Marketing Director Denis Maddock, to find out a little bit more about the relationship and future plans.
Why Project Kitchens and SieMatic?
We decided to go with SieMatic for brand recognition to sit alongside our own premium brand product. Project Kitchens gives us a design led service, coupled with a strong international brand, which meets our clients’ expectations.
Kitchens are one of the key influences with new homebuyers. Many developers still use flat pack or basic quality kitchens, but our objective is always to provide a design led, high quality branded kitchen in our high-end ranges. Seddon Homes’ quality is renowned, from our build and specification, to our service and attention to detail right across the board.
What’s next for Seddon and Project Kitchens?
The next development will be Crofton Alsager, where we have used the Neff slide ‘n’ hide oven, plus nods from the new SieMatic Urban concept.
The ability to offer a branded kitchen has been a big plus for our sales team; savvy buyers wish to be associated with a prestige product and designer style. The Seddon Homes name has a natural synergy with Project Kitchens and our products and work ethics fit. The level of support we receive from the team is also good, with staff training for products and show home openings. This builds confidence in the SieMatic brand.
Buyer expectations will continue to grow and we need our product to reflect this. Gone are the days when a basic kitchen would be acceptable. The market will, we believe, become ever more sophisticated and our objective is to reflect this in the design of our homes and the specification items within that, such as kitchens.
We are looking forward to a continued relationship with Belinda and her team, alongside driving our sales forward with the launch of a brand new website www.seddonhomes.co.uk.