We were delighted to welcome Miele’s Executive Chef and Masterchef The Professionals Runner Up Sven Hanson-Britt to our Manchester showroom recently. Sven was a speaker at one of our Pop Up Trends Events and we caught up with him this week to find out more about his forthcoming farm-to-table destination restaurant in Derbyshire – Hardley Hill Farm.
“I’m creating what I hope will be one of the best places to dine in the country. The restaurant will showcase the very best of British farming, food and heritage. We are starting with a 45 seat farm-to-table restaurant, which will open Summer 2018, but eventually hope to also offer rooms.
“We want to maintain the style and history of the farm and will try to change very little about the existing layout and buildings. I see it as a really exciting opportunity to bring back to life the disused and forgotten farm.
“Many restaurants across the country and the globe have to use inferior, old ingredients because they are so far away from the source of the food. Hardley Hill Farm eliminates that by being surrounded by and growing most of the ingredients that will be used on the menu, including produce from our Victorian walled garden, greenhouses, rare-breed livestock and surrounding pastures, woods and fields. It is this that will ensure Hardley Hill Farm is a unique and exciting destination for our guests. We want to keep this space full of life and will produce everything using organic principles.”
Sven is working with Derbyshire rare-breed specialists Tori and Ben Stanley, of Park Farm, Melbourne. He has also planted 300 fruit trees in the “agroforestry” field – apple, pear, plum, cherry, and quince trees. Having spent 7 years working at The Ritz and with his passion for food, we know this restaurant will be very special and can’t wait to sample the menu later this year!
Project Kitchens keeps ahead of the competition by nurturing strong relationships with clients and suppliers alike. Miele is a good case in point, having worked with Belinda and her team for over 10 years.
Sam Rogers, Commercial Manager at Miele comments,
“Alongside Sven, the rest of the Miele team were delighted to support Project Kitchens and will be working on new events together in 2018 – our brands compliment each other perfectly.”
Project Kitchens is the UK’s most highly accredited contract supplier of SieMatic to the developer market and as such we work with some wonderful clients and projects right across the UK. One of our longest standing clients -and a developer that is very close to our hearts – is Seddon Homes.
Our MD Belinda Sewell has been working with Seddon Homes for over 15 years and although much has changed in the world of kitchens and residential property over that time, Seddon’s belief in the value of a premium branded kitchen and the Project Kitchens’ service remains unchanged.
We caught up with Seddon’s Sales and Marketing Director Denis Maddock, to find out a little bit more about the relationship and future plans.
Why Project Kitchens and SieMatic?
We decided to go with SieMatic for brand recognition to sit alongside our own premium brand product. Project Kitchens gives us a design led service, coupled with a strong international brand, which meets our clients’ expectations.
Kitchens are one of the key influences with new homebuyers. Many developers still use flat pack or basic quality kitchens, but our objective is always to provide a design led, high quality branded kitchen in our high-end ranges. Seddon Homes’ quality is renowned, from our build and specification, to our service and attention to detail right across the board.
What’s next for Seddon and Project Kitchens?
The next development will be Crofton Alsager, where we have used the Neff slide ‘n’ hide oven, plus nods from the new SieMatic Urban concept.
The ability to offer a branded kitchen has been a big plus for our sales team; savvy buyers wish to be associated with a prestige product and designer style. The Seddon Homes name has a natural synergy with Project Kitchens and our products and work ethics fit. The level of support we receive from the team is also good, with staff training for products and show home openings. This builds confidence in the SieMatic brand.
Buyer expectations will continue to grow and we need our product to reflect this. Gone are the days when a basic kitchen would be acceptable. The market will, we believe, become ever more sophisticated and our objective is to reflect this in the design of our homes and the specification items within that, such as kitchens.
We are looking forward to a continued relationship with Belinda and her team, alongside driving our sales forward with the launch of a brand new website www.seddonhomes.co.uk.